Digital marketing is everywhere and everyone is talking about what is coming next or how to hop on current trends; everything is digital these days and consumers are spending more and more time on social media. As technology continues to develop and digital users continue to increase, showing up on the internet somewhere is no longer enough. If you are a business trying to grow in today’s time, you have to have a digital presence.

In the next year, we are predicted to see over $1 billion spent on social media advertising; over the next five years, it is estimated that over 6 billion people will be on social media. Because of its vast popularity, social media has the potential to boost leads and increase your business’s revenue. When you look at social media platforms, you see that almost everyone is on at least one platform; you can easily pull demographics for each platform to determine where your target market is primarily active. You can even break this down between age and gender. Get as specific as you want.

Happy Thanksgiving from our team at Mad Marketing! We are so grateful for all of our clients and everyone who supports us; today, we want to take extra time to thank our team for all they do. We would not be here without them! Take a minute to meet everyone!

Instagram is one of the strongest content marketing platforms out there right now. Influencers are everywhere, brands are making sales through the app, and they have features that compete with every other social media platform (Threads like Twitter, Reels like TikTok, etc.). While it is a strong platform, there is also a lot of competition. Let’s walk through how to get noticed on Instagram.

While many people assume social media is easy and that anyone can do it, that is not always the case. Social media algorithms are constantly changing; keeping up with all the updates and trends can be a lot for someone who does not specialize in the art of social media, especially if they are managing various platforms. Social media is and always will be a challenge, but it is so necessary in today’s time. To help keep you on track as you start or continue your social media journey, we have laid out the 7 sins of social media.

The Key to Facebook Engagement | Everyone has heard of the “algorithms” that social media platforms, like Facebook, use. These algorithms are constantly changing and it can be difficult to keep up with these changes. There are several “hacks” that can help you keep your page relevant and push your content out to the right audience.

Getting your name out there is hard; everyone knows this. You may hear people talking about SEO and PPC advertising, but it can be difficult to know which is right for your business and what route to take. This holds especially true when you are not really sure what the difference is between the two. SEO is short for search engine optimization, which means you have enhanced your website’s visibility in rank through organic (or unpaid) efforts. PPC, short for pay-per-click, pays whatever search engine (Google, Bing etc.) for each click on your ad and it is based on a bid model. The higher the bid, the more likely you are to appear at the top of the search results. There are pros and cons to both, but we are going to focus on key takeaways of both so you can make an informed decision on your marketing strategy.

At this point in the game, email marketing has been around much longer than many other forms of digital marketing. Email marketing is a great way to keep your brand connected with your customers, open a direct line of communication with your customers, build brand awareness, and allow you to collect data on your target audience. One of the most effective ways to use email marketing is through newsletters, which is a regular email sent out to a list of subscribers and is typically sent out on a regular basis (weekly, monthly, et cetera). They are a great way to give your audience inside access, information about specials and/or events, and so on. While setting up a newsletter is relatively easy, doing it wrong will ensure it does not perform. Lucky for you, we have a few key tips that will help you build a bulletproof email newsletter. 

People often focus on the look of a website but forget that the most important part is how many people will convert. A good looking landing page or website is important - most definitely. However, a page that looks good but gets no conversions is basically worthless. You are not paying a designer, hoster, and domain provider for a site that looks good but is not generating any ROI.

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Over 85% of companies use social media insights as their main business insights, largely because there are over 4.6 MILLION people on social media. These facts make social media a necessity for growing your business. However, social media is nothing with a strategy. How do you come up with this? RESEARCH AND ANALYSIS!

We all know that Google is vital for all businesses; while this is usually done through Google Ads and website optimization, it is also done through a Google business profile. If you do not know, this is essentially listing your business on Google to showcase who you are and what you do. It gives people searching for similar products a quick snapshot of your business. The great news about these profiles is that they are completely free and optimizable! Here are a few things you can do to improve your profile:

Creating ads is hard, and it's even harder to know what to write to engage your audience. Even people with similar interests are triggered to make buying decisions by different things. You have to write an ad copy that encourages people to click on the ad, or engage in some way. Why does ad copy even matter? There are multiple reasons, but the top reason is that compelling ad copy allows you to make a lasting impression on potential customers.

The first step to writing a compelling ad is to know what visuals and platform you are using for your ad; this will help you determine what audience segment you are reaching with this copy and allow you to relate to them. After that, these next few steps will be a breeze!

Meta ads is one of the best platforms for businesses to do paid advertising because it is easy, relatively cheap, and all business pages have access to the platform. Another great advantage is that almost everyone, no matter who your target audience is, has Facebook, Instagram, or WhatsApp. It can be difficult to continue utilizing, though, when you feel like you are not getting anything out of it; how can you improve your ads?

Everyone wants to rank higher on Google, but how do you do it? One way is through search engine optimization, which we have discussed extensively. That is not always enough, though. So what do you do? Luckily, there are several things you can still do!

SEO - search engine optimization - seems to be all people talk about. Now you have a basic understanding of the concept and how to utilize it for the web. Did you know that SEO is also used in social media? Yes! Social media platforms are often used as search engines, so it is important that they are just as optimized as your website! How do you do this? We are going to outline a few simple steps you can take to optimize your social media accounts! 

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We have talked about search engine optimization and why it is important for your business, but we have not told you how to improve your SEO. That’s what we are all worried about, right? Let’s dive right into it!

In short, SEO stands for Search Engine Optimization. You may be asking, “but what does that even mean?” No worries! We will explain it to you! Essentially, SEO is optimizing your website, or improving, to make it appear higher in search results on platforms like Google and Bing! The goal of this is to get more organic website traffic, or visitors you are not paying to present yourself to. Why is that important?

We are so excited to be partnering with the Leukemia & Lymphoma Society, helping them raise money to go towards research, advocacy, and patient support. LLS has helped advance 70% of blood cancer treatment options since 2017 through their research efforts. They also work tirelessly to make treatments affordable, improve the quality of health insurance, and so much more. To learn more about the Leukemia & Lymphoma Society, visit their website.